Business Reasons for Cotton made in Africa
Sustainability goals play a key role in many corporate strategies. At the same time, more and more consumers value sustainable consumption, yet most are not willing to pay more for sustainable products. This is where Cotton made in Africa comes into the picture. We help textile companies achieve sustainability and cost-efficiency at the same time. Additionally, many companies appreciate the numerous communication options as well as the fact that CmiA can be easily integrated into their textile value chains. These measures help us achieve our goal to help smallholder farmers and their families live a better life and to protect our environment.
What are the advantages of becoming a Cotton made in Africa partner?
Are you looking to bring together profitability and sustainability and integrate raw materials with social and environmental added value into your products in a way that is both transparent and cost-neutral? If so, read here why Cotton made in Africa is just the thing for you:
1. Network: Cotton made in Africa is a reliable standard. Numerous governmental and non-governmental institutions such as the Federal Ministry for Economic Cooperation and Development (BMZ), Welthungerhilfe, the World Wide Fund For Nature (WWF), or Nature And Biodiversity Conservation Union (NABU) support us and have been working with us for years.
2. Reliability: Already today, many international textile companies purchase the Cotton made in Africa raw material as partners of the Demand Alliance we established. The reliability of the sustainability standards, their simple and pragmatic implementation in the textile chain, the communication possibilities and the added bonus of authenticity for their products has won them over. Since its launch in 2007, sales of Cotton made in Africa have grown from 400,000 to around 35 million textiles in 2013, with a continuing upward trend.
3. Certified sustainability standard: Compliance with our sustainability criteria is regularly checked as part of a verification process by independent organizations. The results are published online and thus provide complete transparency.
4. Transparency and sustainable success for the environment and people: The proceeds from licensing fees collected from the companies are reinvested in the initiative's work in the cotton-producing regions, such as in training courses for smallholder farmers, the verification process of cotton, or co-funding of school projects.
5. CmiA has a positive impact: Training and cooperation projects have improved the living conditions of a growing number of smallholder farmer families.
6. Global integration in your commodity flows: Sustainable Cotton made in Africa cotton is available at all times in all relevant global textile production markets.
7. Know-how across the value chain: We support you in integrating the sustainable cotton into your global value chains without additional costs or time.
8. Versatile use: Cotton made in Africa cotton has many possible applications, from home textiles to fashion products across the entire product range.
9. Communication options: Cotton made in Africa's protected tagline allows you to communicate your support for African smallholder farmers to your customers. Be it on the product at the POS, or in your public relations work and corporate communications: as a Cotton made in Africa partner, you will actively support people to help themselves, the fight against poverty, and environmental protection in Africa.
How can I become a partner?
Cotton made in Africa provides companies with pragmatic and service-oriented implementation solutions. The cooperation with companies is also geared towards this philosophy, as there are only four steps to become a Cotton made in Africa partner:
Become a partner in four steps:
1. Choose the appropriate license option
We offer different license options. Don't hesitate to contact us to get more information about it.
2. Decision for Mass Balance or Hard Identity Preserved
We have developed different models for integrating CmiA cotton into the value chain in order to best address the different demands in the sourcing. If you have any questions, please consult our CoC-guidelines or contact our Director Supply Chain Management personally.
3. Sign license agreement
Once you have decided on a licensing model, you sign a license agreement. The license agreement is made between you and the ATAKORA Fördergesellschaft GmbH which is responsible for marketing the Cotton made in Africa cotton. It regulates the following main points:
• The right to purchase CmiA cotton and use the brand for product-related advertising.
• The permission to communicate your company as a partner of the initiative and, after consulting the Aid by Trade Foundation, communicate about Cotton made in Africa.
• The obligation to report the quantities of CmiA cotton purchased to the ATAKORA Fördergesellschaft and pay the corresponding license fees to ATAKORA.
• The obligation to produce textiles with the CmiA label only in accordance with certain social standards.
4. Communicate your support
Upon signing a license agreement, you are authorized to purchase cotton from the Cotton made in Africa initiative, market products with the CmiA label marketing, and to actively communicate your support. We will be more than happy to assist you with coordinating communication and marketing measures.
We look forward to hearing from you and working with you. Get in contact with us.
A success story you can continue to write
Partner companies in the Cotton made in Africa initiative can also support our CmiA community cooperation program in addition to having the license to purchase cotton. Depending on your level of involvement, you can be an exclusive partner of one project and benefit from a variety of communication options or become a supporter of the program. Read more about the program and already realized community projects here.