"More and more consumers are buying goods and services also according to ethical criteria. The appreciation for consumer ethics has widened in recent years. Social aspects, such as fair working conditions, play a prominent role in this respect, even and especially in regard to the quality of life gained." This is one of the results of the fourth Otto Group Trend Study 2013 on ethical consumption. For the first time, 56% of consumers (more than half) often bought products that had been ethically produced. The media and NGOs are becoming increasingly important as change initiators for ethical consumption: 22% say media/NGOs should set the key impetus on making the issue of consumer ethics more attractive for people (2011: 19%, 2009: 12%). You can download the complete study (PDF) here: www.ottogroup.com/trendstudie. To learn more about our work, our projects, to get involved directly, to contact us, or share your interest in Cotton made in Africa with friends and acquaintances, please visit the pages on the right hand side:
Get to know our projects on Betterplace
Get involved with Aid by Trade Foundation at betterplace.org. Beyond the Community Projects, we know about local NGOs and demands which we invite you to support directly. We also use the blog on betterplace to report and introduce local activities. Together we can have a better impact. Here you can get directly to our projects.
Change your cotton
Future trends and a vision for a sustainable cotton industry
To raise awareness about the role and importance of sustainably produced cotton - today and in future - is the objective of the Initiatives for Sustainable Cotton (ISC). The Aid by Trade Foundation with Cotton Made in Africa, TransFair e.V. (Fairtrade Germany) with fairtrade-certified cotton, and stakeholders active for organic cotton, are taking a share to foster the issue of sustainable cotton in the general public. In this context, the Initiatives for Sustainable Cotton currently aim to effectively promote the common topic in the fashion sector, the textile industry, among politicians and consumers. Get to more..