CmiA webinar'Cotton made in Africa' Initiative's Positive Water Reduction

Research Finds CmiA's Sustainable Farming & Rainwater Usage Reduces Water-Use by 1,585 Gallons per T-Shirt

An independent study conducted by the WWF evidenced that the "Cotton made in Africa" (CmiA) initiative's sustainable farming techniques saves up to 1,585 gallons of water for the production of cotton needed per one t-shirt. This immense saving is derived from the fact that within the CmiA initiative, only rainwater is used for cotton production. The efficient use of rainwater is part of CmiA's sustainable farming techniques that are demonstrated during the training of smallholder cotton farmers within the CmiA initiative. Overall, the efficient and environmentally friendly farming practices introduced have tripled the yield, generating more income for the small farmers in Sub-Sahara Africa.  

The June 15 webinar will be on production, focusing on CSR benefits and the June 16 webinar will be on sourcing, focusing on supply chain benefits.

The webinars are organised by CmiA in cooperation with SAI that officially represents CmiA in the US since March 2010, introducing CmiA to American companies and helping them to start using the initiative's socially responsible cotton.

June 15, 2011 - 12:00PM EDT

Webinar on production, focusing on CSR benefits. >>Register now

Presenter: Craig Moss (SAI) & Tina Stridde/Christian Barthel (CmiA)


June 16, 2011 - 4:00PM EDT

Webinar on sourcing, focusing on supply chain benefits  >>Register now

Presenter: Craig Moss (SAI) & Tina Stridde/Christian Barthel (CmiA)

To read more go to:

* SAI: Social Accountability International  

James ShikwatiThe Aid by Trade Foundation welcomes a new member to its Board of Trustees. James Shikwati, renowned for his criticism of classic development aid, will provide assistance in the Foundation's activities and the achievement of its future objectives.

The charismatic Kenyan James Shikwati is a staunch supporter of market liberalism and is convinced that Africa's development should rely on free trade. He explains his commitment to the Aid by Trade Foundation: "I support the Foundation and its initiative because it gives African smallholders access to the world market. I believe that those who want to help Africa should trade with the continent and see to it that goods are processed locally in order to increase the added value in the country of origin."

Shikwati was born in 1970 and grew up in Rift Valley province in western Kenya. He studied from 1990 to 1995 at the University of Nairobi and worked after graduating as a geography, sociology and ethics teacher at Kiptewit High School in Kenya. In 2001 he turned his back on teaching to devote his energies to economics. At the age of just thirty years he founded the first liberal market research institute in Africa, the Inter-Region Economic Network (IREN), in Nairobi. Since then, the self-taught economist Shikwati has been a dedicated supporter of the development of Africa and of market liberalism. He has written numerous articles and commentaries on economic themes and has worked as a consultant for organisations such as the Africa Resource Bank and Newcastle University. In 2008 the World Economic Forum named him one of the 250 Young Global Leaders.

He is now a member of the Board of Trustees of the Aid by Trade Foundation and is supporting the Foundation in achieving its objectives in Africa. He took part last week in his first Board meeting and is already fully involved in the Foundation's work, where his experience and network of contacts will be an enormous bonus.

Members of the Board of Trustees of the Aid by Trade Foundation include leading international personalities from environmental associations, research institutions and the business world such as Nicholas Earlam, CEO of Plexus Cotton in Liverpool, and Ibrahim Malloum, representative of the government of Chad responsible for the development of local textile production. Chaired by Michael Otto, it ensures that the Foundation's core aims -- improving the social situation in Africa and promoting environmental protection -- are implemented in the long term.

Polyester / CottonCotton plants are quite unprepossessing and the fluffy white balls provide little indication of the economic importance of the raw material. Every year over 21 million tons of cotton are cultivated and processed throughout the world -- hence the nickname "white gold", as it is sometimes referred to. It is cultivated in huge quantities above all in China, India and the USA. Cotton growers in the United States of America receive considerable support through state subsidies.

In global terms, cotton production on the African continent is relatively small, but its huge economic significance for the individual countries can be seen in Benin, one of the poorest countries in the world, where it is the major crop in a farming industry that accounts for one third of the gross domestic product. In the 2009--10 season there were some 337,500 cotton growers in the small West African country. If their families are included, this means that around 2,362,500 people were dependent on this raw material -- over a quarter of the population. Most African growers are smallholder famers working not on plantations but on their own fields alone with the aid of their families and without hired help or large machines. In this country, in which around one third of the population live in extreme poverty, a guaranteed income through the sale of raw cotton provides a basic livelihood.

Worldwide cotton production has dwindled in the last few years above all because of rising costs, shortage of labour, additional government subsidies for cereal growers in China, and export restrictions in India. According to Michael Otto, chairman of the board of the Aid by Trade Foundation, the cotton market is likely to experience an international shortage in the next few years. The US Department of Agriculture reckons that the global demand this season will be around 120.87 million bales while the harvest is expected to produce only 116.85 million. The result is rising raw material prices: between the beginning and end of October last year cotton prices rose by 22 per cent to reach a new record level. For African cotton growers this presents an opportunity but also a risk. The demand for cotton on the world market is greater than the supply, which means that the price and hence the earnings will be higher. At the same time, there is a danger that the major textile companies will look elsewhere and turn more to polyester than before.

Whereas polyester used to be condemned as harmful to the environment, the development of recycled polyester has considerably improved its image. It is made from plastic waste and can be processed with less water and washed at lower temperatures than cotton. The production and processing of polyester has increased more in the last decades than cotton: while the production figures for cotton have doubled since the 1970s, polyester production has risen fivefold to 42 million tons in 2008 compared to 25 million tons of cotton.

Fritz Grobien from the Plexus cotton company in Malawi even goes as far as to pronounce that "polyester is the true enemy of cotton". The aim must be to revive cotton growing in Africa, on which so many people depend, by increasing productivity. It is with this in mind that he encourages growers and cotton businesses to join Cotton made in Africa, where they will learn how to increase their yield in the long term through sustainable cultivation. This initiative will help growers to consolidate their future through the cultivation of cotton. At the same time Cotton made in Africa will counteract the global decline in cultivation and will assist cotton in continuing to prevail on the world market against chemical fibres such as polyester.

Learning to read and writeEducation is the key to sustainable development. This is one of the basic principles of the Cotton made in Africa initiative and reason enough for the Otto Group to join the Demand Alliance and help finance an adult literacy project in Burkina Faso. 

Illiteracy in Burkina Faso runs at around 71 per cent. The fact that almost three quarters of the population cannot read or write is a great handicap to the country's economic development and repeatedly presents Cotton made in Africa smallholders with quite specific problems. Many cannot remember the contents of the training courses, for example, because they cannot take notes or read the training material. This means that a lot of potential is going to waste. The literacy project will help these smallholders to help themselves.

The public-private partnership (PPP) project was launched in autumn 2009 through Cotton made in Africa by the fashion company Apart, Deutsche Investitions- und Entwicklungsgesellschaft (German Investment and Development Company) and Welthungerhilfe. They were joined early this year by the Otto Group, which is providing concrete support for the work in Burkina Faso. "Improving literacy is key to a sustainable development process," says Andreas Streubig, head of Corporate Responsibility in the Otto Group. Some 5,000 adults in the centre south region have had the opportunity to date to attend evening classes to learn to read and write. They reap the rewards on a daily basis, being able now for the first time to read the instructions for fertilisers, for example. Women in particular are taking advantage of this opportunity.

Cotton made in Africa is not only a supporter of the sustainable cultivation of African cotton but also sees itself as a broker for such PPP projects, which call on the combined efforts of businesses and public organisations to strengthen the social infrastructure in Benin, Burkina Faso, Côte d'Ivoire, Zambia and Malawi.

sustaineoOn Tuesday, 19th of April 2011, an alliance of the renowned entrepreneurs Dr. Michael Otto, Dr. Christian Jacobs and Michael R. Neumann was officially announced in a press conference held in Hamburg. SUSTAINEO is the name of this strategic initiative which strives for a stronger involvement of global market dynamics in development approaches to enable smallholder farmers in coffee, cocoa and cotton to improve their income and living conditions. Furthermore, SUSTAINEO aims to establish a strategic dialogue with policy makers. An intensive exchange of experiences between the foundations Hanns R Neumann Stiftung, Jacobs Foundation and Aid by Trade Foundation is foreseen to continuously improve the quality of work and document its impact.

Population growth, surface erosion and other use of cultivated areas make the supply of agricultural products a major global challenge. At the same time, the production of coffee, cotton and cocoa is of outstanding economic and social importance to many developing countries. Approx. 250 million people are depending on the production of said commodities which are primarily grown in poor rural areas. A professionalization of the entrepreneurial activities of smallholder farmers is a great opportunity to increase the typically very low income achieved.

"The demand for sustainably obtained products is going to increase more and more. By pooling our strengths in form of an alliance, we want to achieve that especially smallholder farmers contribute to the required supply volumes and benefit from an increasing demand by means of more productivity and better access to markets", states Dr. Michael Otto.

"In the project work of our foundations, we encounter comparable social and economic framework conditions and challenges when it comes to implementation and achievement of our objectives. In order to be able to enhance efficient and sustainable development cooperation we want to place our projects at new quality levels", says Michael R. Neumann.

"It is substantial to provide access to education to the children of smallholder farmers and to allow the communities to recognize education as necessary prerequisite for economic advance. It is this approach that I want to anchor more firmly by establishing SUSTAINEO", states Dr. J. Christian Jacobs.

SUSTAINEO was warmly welcomed by the Minister of International Development Cooperation of Germany, Mr. Dirk Niebel.

You will be welcomed by Fahim, one of our cotton farmers from Benin. Fahim, other farmers and their families relate how they benefit personally from the initiative. They are typical of almost 200,000 smallholder farmers represented by Cotton made in Africa. Our main task is to support them and to improve their life and that of their families. This is why the faces of some of our partners in Africa also feature most prominently on our website. The new website is more diverse and informative and addresses both companies and users. Be it through portraits of African partner countries, articles on biodiversity or verification, the new Internet presence is full of fascinating subjects, instructive videos, and enlightening and readily understandable diagrams -- in three languages: German, English and French

The Initiative

The Initiative section provides information on the innovative approach to development by the Aid by Trade Foundation and the work of Cotton made in Africa. What is the foundation's philosophy? What does the initiative do exactly? How does it guarantee the implementation of underlying Aid by Trade philosophy? And where does the initiative operate?

African cotton

The African cotton section provides detailed information about the "white gold on the Black Continent". It features clear diagrams and pictures explaining the growing and harvesting processes and the special features of African cotton cultivation.

Get involved

This completely new section is aimed at two different target groups. In the Consumer subsection, consumers can find out how to recognise products made from Cotton made in Africa cotton and where they can buy textiles made from it. The Business sense subsection offers a comprehensive survey on corporate reasons for using Cotton made in Africa cotton. Companies will soon be able to find out how to become involved in the initiative by purchasing sustainable cotton, sponsoring the foundation or participating in a community project.


The Partner section, which requires a user log-in, has been considerably enlarged. Partners taking part in the Cotton made in Africa initiative will find extensive background information and material. It is simple to navigate and has a clear download area, and establishing contacts is also much easier through a listing by business areas. The cotton made in Africa website also includes a redesigned Newsletter offering information about the latest events and news. It is available in German and English and is published six times a year.

Press and download areas

Press and download areas have now also been added. The Press section contains press releases and background information and pictures relating to Cotton made in Africa and the Aid by Trade Foundation. The Download area includes pictures, logos and banners for downloading as well as the complete catalogue of Cotton made in Africa verification criteria.

Cotton made in Africa on YouTube

The Cotton made in Africa website illustrates its information with appropriate videos -- for example, an interview with Michael Otto in the fields of Benin. All of the videos are now listed on the new Cotton made in Africa YouTube channel. We hope you enjoy your visit to


Aid by Trade Foundation

Cotton made in Africa
Gurlittstraße 14
20099 Hamburg

Tel.: +49 (0)40 - 2576 - 755 - 0

Fax: +49 (0)40 - 2576 - 755 - 11